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Tools For Brand Marketers

Free guides, the podcast and our thinking on strategy, pop culture, AI and growth.

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This is Hollywood Branded's resource hub for brand marketers: free guides and tools, episodes of the Marketing Mistakes (+ How To Avoid Them) podcast and our articles on marketing strategy, pop culture trends, AI and data, and leadership.

Updated October 2026 · By Stacy Jones, Hollywood Branded
Free GuidesMarketing StrategyPop Culture TrendsAI, Data & DigitalLeadership & GrowthInside Hollywood BrandedPodcast EpisodesFAQ
Free guides & tools

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The podcast

Stacy Jones hosts Marketing Mistakes (+ How To Avoid Them), with 400+ episodes on marketing, partnerships and growth.

Listen To The Podcast
01

Marketing Strategy

How brands that win in culture build their marketing.

2024The Marketing Strategy Behind Trader Joe's Success→2023How To Leverage Fan Communities For Brand Partnerships→2025Four brands that are doing sensory marketing right→2026Nintendo's Marketing Strategy, Unpacked→2026Why Trader Joe's Tote Bags Are Breaking the Internet (And Basic Marketing Rules)→
More on Marketing Strategy (45 articles)
02

Pop Culture Trends

What is moving culture now and what brands should do about it.

2025Korean Influence in Trends and Pop Culture in the US→2026Why Beauty Brands Keep Partnering With Food (and Why It Works)→2024Fashion Meets Flavor: Iconic Collaborations Between Apparel Brands and Food & Drink Companies→2023Pop Culture Marketing 101: How to Stay Relevant In Trends→2025How Gen Z Turned Language Into Its Own Dialect→
More on Pop Culture Trends (34 articles)
03

AI, Data & Digital

AI, analytics, SEO, AEO and digital marketing.

2021How Spotify Wrapped Influences Social Media→2026How Big Will Grand Theft Auto 6 Really Be?→2026The Viewership Number Problem Every Brand Marketer Needs to Understand→2026Why Answer Engine Optimization Is the New Frontier for Brands→2024The Expanding Gaming Verse: A New Frontier for Transmedia Storytelling→
More on AI, Data & Digital (43 articles)
04

Leadership & Growth

Stacy Jones on building teams, agencies and careers that last.

2026Dragons and Doors: The Book That Took 18 Years to Write Itself→2022Tips And Tricks On How To Land A Job In Entertainment Marketing→2025What Founders Can Teach Us About Growth, Grit & Resilience→2026Why Visibility Changes the Rules - for Artists, Brands, and Power→2025Why the New Year Isn’t a Reset - It’s a Decision→
More on Leadership & Growth (35 articles)
05

Inside Hollywood Branded

Milestones, press and the team behind the work.

2023A Day In The Life At Hollywood Branded→2024How Hollywood Branded Can Help Your Brand Dominate 2025→202417 Years of Success: Hollywood Branded's Journey from Idea to Inc 5000→2020Day In The Life Of An Internship At Hollywood Branded→2023Celebrating 16 Years of Hollywood Branded→
More on Inside Hollywood Branded (4 articles)
06

Podcast Episodes

Every episode of Marketing Mistakes (+ How To Avoid Them), hosted by Stacy Jones. Our most-found episodes first, then the full archive, newest first.

EP 400The Power Of Brand Integration: Exploring The Impact And How It Works→EP 255Out of Home Advertising with Melissa Howell | Wilkins Media→EP 215What Brands Should Know When Marketing to Parents with Lindsay Pinchuk | Bump Club and Beyond→EP 104Representing Celebrity Talent With Lori Sale | Artist & Brand→EP 190Tracking the Trends with Joe Gagliese | Viral Nation→
More on Podcast Episodes (386 episodes)
FAQ

Frequently Asked Questions

What is pop culture marketing?
Pop culture marketing connects a brand to the entertainment, celebrities, trends and moments audiences already care about. It includes product placement, celebrity and influencer partnerships, licensing, events and timely content that joins the cultural conversation.
What is answer engine optimization (AEO)?
Answer engine optimization is structuring content so AI assistants and search features can find, trust and quote it. That means clear questions with direct answers, consistent facts about your brand, structured data and content that demonstrates real expertise.
How do brands stay relevant in pop culture?
Track what your audience is watching and talking about, move quickly when a moment fits your brand and pass on moments that do not. A steady pipeline of entertainment opportunities, rather than one-off stunts, keeps a brand in the conversation.
What does Hollywood Branded do?
Hollywood Branded is a Los Angeles pop culture marketing agency founded by Stacy Jones in 2007. We help brands become part of pop culture through product placement, brand integration, celebrity and influencer partnerships, licensing, events and branded content, using one system: Playbook, Radar (Awareness), Unlock Access, Produce, Amplify and Grow.
Where can I learn more about entertainment marketing?
Start with the free guides on this page, listen to the Marketing Mistakes (+ How To Avoid Them) podcast hosted by Stacy Jones, subscribe to the Hollywood Branded newsletter, or book a Brand Connect call to talk through your brand.
How Hollywood Branded works

One System, Every Category

01PlaybookStrategy built on your goals, audience and budget.
02Radar (Awareness)Live opportunities across film, TV, music, talent and events.
03Unlock AccessIntroductions and negotiation with the right partners.
04ProduceExecution of the integration, content or event.
05AmplifyPR, social and retail activation once the content exists.
06GrowMeasurement and the next, smarter round.

Ready To Put Your Brand On Screen?

Book a Brand Connect call with Stacy Jones. Bring your goals and we will talk through where your brand fits in pop culture right now.

Book A Brand Connect CallSee The Case Studies
As seen inBloomberg · Forbes · The Wall Street Journal · Reuters · Entrepreneur · The Business of Fashion
Playbook → Radar (Awareness) → Unlock Access → Produce → Amplify → Grow
Proof Your Brand Is The Best