Keeping up with what actually engages the consumer - and leads to sales is a hard trick to master. In fact, it's like trying to capture smoke.
And then there is the social media influencer - that individual who might bring your brand a pot of gold. If you do it right. And get lucky.
In this e-book Hollywood Branded provides steps brand managers should take to help you have that chance of making luck turn into reality as you traverse the mine field of social influencer partnerships to land on the right side of a winning campaign.
Enjoy the read!