Endorsements, ambassadors, celebrity-owned brands, gifting and talent deals, and what makes a celebrity partnership pay off.
A celebrity partnership is any paid or gifted relationship between a brand and well-known talent: endorsements, brand ambassador programs, social posts, appearances, gifting and co-created products. This guide covers why these partnerships work, how brands find and hire talent, profiles of the stars brands are partnering with now and the celebrity-owned brands reshaping categories.
Where celebrity deals earn their fee, how they compare to creator programs and how to protect the brand when things go wrong.
Celebrity ad campaigns, ambassador programs and the endorsements that moved product.
Profiles of the talent brands are partnering with, and what each brings to a deal.
Clothing lines, beauty brands, spirits and the businesses stars have built.
Lists of talent by category and audience.
How to approach, book and negotiate with celebrities, and how to make gifting work.
Episodes of Marketing Mistakes (+ How To Avoid Them), hosted by Stacy Jones, on this topic.
Book a Brand Connect call with Stacy Jones. Bring your goals and we will talk through where your brand fits in pop culture right now.