Brand Guide To Talk Show

National - and local - talk and entertainment news programs offer one of the fastest, most affordable and engaging platforms to reach and influence the (largely) female TV viewer and primary household buyer decision maker. Brands obtain major cache from the implied celebrity endorsement from the show's hosts, and the impact of consumer engagement can be easily tracked by rises in web traffic and online searches - and even sales.

However - neglecting to plan the talk show activation can jeopardize the potential benefits and cause home viewers to tuen out instead of tuning in and purchasing.

Enjoy the read!