Film, TV, streaming, music and licensing, and how the business behind them works with brands.
Entertainment marketing is how brands use film, TV, streaming, music and the culture around them to reach audiences, through product placement, co-promotions, licensing, branded content and talent partnerships. This guide tracks what is happening across Hollywood and what it means for brand marketers.
Box office, franchises and the movie marketing campaigns brands learn from.
Series, reality TV, sitcoms and late night.
Netflix, Max, Disney+, Apple TV+, ad tiers and the business of streaming.
Artists, albums and the music industry's brand opportunities.
Licensed IP, merchandise, movie tie-ins and co-branded products.
Studios, mergers, strikes and how Hollywood works with brands.
Decades, nostalgia and the cultural moments brands still borrow from.
Episodes of Marketing Mistakes (+ How To Avoid Them), hosted by Stacy Jones, on this topic.
Book a Brand Connect call with Stacy Jones. Bring your goals and we will talk through where your brand fits in pop culture right now.