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Free Webinar · Tourism + Destination Marketing

14 Ways Tourism Brands Can Use Pop Culture

A half-hour webinar with Hollywood Branded CEO Stacy Jones on using entertainment and influencers to drive bookings, room nights and visits. Comes with a planning worksheet.

What's covered
  • Product placement and integration
  • TV: scripted, reality, game shows, talk shows and news
  • Feature film and music video
  • Podcasts and radio
  • PR and satellite media tours
  • Influencer campaigns
  • Celebrity endorsements
Who it's for

Tourism boards, hotels and resorts, airlines and any brand whose business depends on people showing up. Each option comes with examples of how other brands have used it.

As seen inBloomberg · Forbes · The Wall Street Journal · Reuters · Entrepreneur · The Business of Fashion
Playbook → Radar (Awareness) → Unlock Access → Produce → Amplify → Grow
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