How pop culture and entertainment marketing works in your category, from food, beverage and spirits to beauty, automotive, tech, wellness and regulated brands.
Pop culture partnerships work differently by industry. Food, beverage and fashion brands fit easily into scenes and celebrity collaborations, cars and tech are often written into the story, travel brands become the setting, and regulated categories like alcohol and cannabis use entertainment where traditional advertising is limited. This guide groups Hollywood Branded's articles and podcast episodes by category so you can find what applies to your brand.
Food and drink brands win in pop culture because their products fit naturally into scenes, celebrity collaborations and limited drops. Alcohol brands lean on entertainment to reach adults where traditional ads are restricted.
Beauty, fashion and luxury brands sell image, so where their products show up matters as much as how often. Wardrobe placement, red carpets, celebrity-owned lines and creator collaborations do the heavy lifting.
Cars are some of the most visible products on screen, often written in as characters. Airlines, cruise lines, hotels and destinations use film, TV and creators to make audiences want to go where the story went.
Technology, app, fintech and B2B brands use entertainment to show what their product does in a real-world context and to build trust with audiences who never read a spec sheet.
Fitness, wellness, home and family brands connect through lifestyle: the trainer people follow, the show they binge, the room they want to recreate and the characters their kids love.
Cannabis, CBD, alcohol and other regulated brands face limits on traditional advertising, which makes product placement, content partnerships and talent relationships some of their most useful tools when handled within the rules.
Episodes of Marketing Mistakes (+ How To Avoid Them), hosted by Stacy Jones, on marketing in specific industries.
Book a Brand Connect call with Stacy Jones. Bring your goals and we will talk through where your brand fits in pop culture right now.