Free Guides

The Complete Guides

Every article and podcast episode we have published on pop culture marketing, organized into 13 guides. Pick a topic and start reading.

Guide 01Product Placement & Brand IntegrationHow placement and integration work, what they cost and the iconic and HB case studies behind them.Open the guide →Guide 02Celebrity PartnershipsEndorsements, gifting, seeding and how brands choose and work with talent.Open the guide →Guide 03Influencer & Creator PartnershipsCreator strategy, costs, risks and the campaigns that worked.Open the guide →Guide 04Event ActivationsRed carpets, gifting suites, festivals, pop-ups and award season.Open the guide →Guide 05Entertainment MarketingHow Hollywood, streaming and pop culture shape what audiences buy.Open the guide →Guide 06Production PartnershipsFor producers: brand partners, product placement, co-promotions and film marketing.Open the guide →Guide 07Branded ContentFilms, series, music videos and podcasts that brands fund, create and own.Open the guide →Guide 08Licensing & Co-PromotionsIP licensing, co-promotions, collabs, capsules and licensed products.Open the guide →Guide 09Sports, Athletes & NILAthlete partnerships, NIL, leagues, big games and sports pop culture.Open the guide →Guide 10Music PartnershipsMusic video integrations, artist partnerships, sync, tours and festivals.Open the guide →Guide 11Gaming & EsportsBrands in games, esports, streamers, game IP and virtual worlds.Open the guide →Guide 12Industry PlaybooksHow pop culture partnerships work in food, beauty, auto, tech, wellness and more.Open the guide →Guide 13Tools For Brand MarketersFree guides, the podcast and our thinking on strategy, AI and growth.Open the guide →

How Hollywood Branded works

One System, Every Category

01PlaybookStrategy built on your goals, audience and budget.

02Radar (Awareness)Live opportunities across film, TV, music, talent and events.

03Unlock AccessIntroductions and negotiation with the right partners.

04ProduceExecution of the integration, content or event.

05AmplifyPR, social and retail activation once the content exists.

06GrowMeasurement and the next, smarter round.

Ready To Put Your Brand On Screen?

Book a Brand Connect call with Stacy Jones. Bring your goals and we will talk through where your brand fits in pop culture right now.

Book A Brand Connect Call See The Case Studies

As seen inBloomberg · Forbes · The Wall Street Journal · Reuters · Entrepreneur · The Business of Fashion

Playbook → Radar (Awareness) → Unlock Access → Produce → Amplify → Grow

Proof Your Brand Is The Best