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Hollywood Branded · The Vault

Every Guide, e-Book + Video In One Place

Our new Hollywood Branded playbooks, plus free e-books, videos, infographics and research for brand marketers. Grab any playbook below, or sign up once to unlock everything else.

What's inside
  • Six new playbooks: product placement, talk shows, celebrity, influencer, music and podcasts
  • e-Books on product placement costs, co-promotions and celebrity events
  • Sales success videos for placement and celebrity endorsements
  • Our new guide, Influencer Marketing In An AI Age
  • Infographics, a celebrity event calendar, webinars and research
Film, TV + Talk Shows
New playbookThe Product Placement PlaybookThe six levels of placement, who says yes on set, what it costs and how to measure it.Get the playbook →New playbookThe Talk Show PlaybookHow brands get on daytime and late-night TV, and how to turn one segment into a season of sales.Get the playbook →
e-BookHow Much Does Product Placement Cost?What placement really costs, from trade to paid integrations.Unlocks with access
e-BookProduct Placement + Co-Promotions 101The fundamentals of placement and co-promotion programs for brands.Unlocks with access
VideoProduct Placement Sales Success StoriesReal sales results from brand integrations.Unlocks with access
ResearchWhy Product Placement WorksOur Journal of Brand Strategy paper on placement.Unlocks with access
Celebrities + Events
New playbookThe Celebrity + Talent PlaybookSeven ways to work with talent, how deals really get made and what goes in the contract.Get the playbook →
e-Book8 Steps To Invite A Celebrity To Your EventGet talent to your brand event without overspending.Unlocks with access
CalendarCelebrity Event Planning CalendarThe year's key events to plan celebrity moments around.Unlocks with access
InfographicCelebrity Gift Bag 101How gifting suites and celebrity gift bags work.Unlocks with access
VideoCelebrity Endorsement Sales ResultsHow celebrity partnerships turn into sales.Unlocks with access
WebinarHow Brands Use Celebrities On SocialLeveraging celebrity influencers in social programs.Unlocks with access
Influencers + Creators
New playbookThe Influencer + Creator PlaybookCreator tiers, five kinds of creator programs, pricing, rights and disclosure.Get the playbook →
GuideInfluencer Marketing In An AI AgeStrategy, creator selection, measurement and AI governance.Unlocks with access
InfographicInsider's Guide To Social InfluencersThe essentials of influencer campaigns at a glance.Unlocks with access
DeckBranded Capsule CollectionsHow influencer and designer capsule collections come together.Unlocks with access
Music, Podcasts, AI + Category Programs
New playbookThe Music Partnership PlaybookSix ways into music, music video placement and the licenses a brand needs.Get the playbook →New playbookThe Brand Podcast PlaybookHost reads, sponsorships and branded shows, and how to choose the right podcast.Get the playbook →
VideoMusic To Market By, By GenerationHow music choices land with each generation.Unlocks with access
PresentationAI Tools + Insights For AgenciesHow to put AI to work across your agency team.Unlocks with access
Keep reading

13 Complete Guides To Pop Culture Marketing

Every article and podcast episode we've published, organized by topic.

Browse the guides Book a Brand Connect call
As seen inBloomberg · Forbes · The Wall Street Journal · Reuters · Entrepreneur · The Business of Fashion
Playbook → Radar → Unlock Access → Produce → Amplify → Grow
Proof Your Brand Is The Best