Free guide · Sponsorships · Video podcasts · Branded shows
The Brand Podcast Playbook
How brands get into the conversations people choose to spend hours with every week. Partnering with the right shows, building your own, what it costs, and how to know it worked.
What's inside
01Why podcasts work for brands
02Two ways in: partner or own
03Six ways to show up on a podcast
04Choosing the right shows
05What it costs + deal terms
06The shows brands line up for
07Launch your own show
08Brand-owned shows that last
09The 10-step playbook
10How to measure it
11Mistakes + your checklist
12How Hollywood Branded runs it
Written by the team behind Marketing Mistakes (+ How to Avoid Them), Hollywood Branded's own show, hosted by Stacy Jones.
58%
of Americans listen to podcasts monthly (Edison Research, 2026)
$2.86B
U.S. podcast ad revenue in 2025 (IAB/PwC)
400+
episodes of Marketing Mistakes, our own show
As seen inBloomberg · Forbes · The Wall Street Journal · Reuters · Entrepreneur · The Business of Fashion