How brands get on daytime and late-night TV, what it costs, and how to turn one segment into a season of sales. With the segments themselves, so you can watch how it's done.
What's inside
01Why talk shows sell
02Daytime vs. late night
03Seven ways onto a talk show
04The 10-step playbook
05Case study: Pilot Pen
06Segments that paid off
0719 segments to watch
08Mistakes to avoid + your checklist
09How Hollywood Branded runs it
273.6M
impressions in one season of Pilot Pen x The Kelly Clarkson Show
117.6M
total reported reach for White Cloud x Live with Kelly and Ryan
$3.7M
media value for PassionRoses x The Jennifer Hudson Show
As seen inBloomberg · Forbes · The Wall Street Journal · Reuters · Entrepreneur · The Business of Fashion