How brands get into music videos, partner with artists, license songs and show up on tour, without overpaying or getting the rights wrong. With the videos themselves, so you can see how it's done.
What's inside
01Why music works for brands
02Six ways into music
03How music video placement works
04Choosing the right artist
05What it costs
06Sync, rights + contracts
07The 10-step playbook
08Partnerships that paid off
0916 music partnerships to watch
10How to measure it
11Mistakes + your checklist
12How Hollywood Branded runs it
600M+
impressions across Govee x OneRepublic Dear Santa
4
soundtrack music videos in that partnership
14M+
social impressions for Mola x Rex Orange County
As seen inBloomberg · Forbes · The Wall Street Journal · Reuters · Entrepreneur · The Business of Fashion