Free guide · Celebrities · Music artists · TV talent
The Celebrity + Talent Playbook
How brands partner with celebrities, music artists and on-screen talent without overpaying, getting burned or ending up with one post nobody remembers. What it costs, how the deals really get made, and the partnerships themselves.
What's inside
01Celebrity or creator?
02Seven ways to work with talent
03Choosing the right person
04How the deal really gets made
05What drives the price
06What goes in the contract
07The 10-step playbook
08Partnerships that paid off
0922 talent partnerships to watch
10Protecting the partnership
11For talent: building brand partnerships
12How Hollywood Branded runs it
17M+
combined views across 9 posts for Aurezzi x DJ Khaled
99M+
combined press audience for the same partnership
7.3M+
media reach for FLIR x Post Malone
As seen inBloomberg · Forbes · The Wall Street Journal · Reuters · Entrepreneur · The Business of Fashion