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The [HB]Box Holiday Playbook

Unlock 12 Ways to Holidaze

Twelve boxes, twelve ways a brand can own a piece of the holiday season, from a countdown calendar to an artist collaboration. Open each one to see the scope of work, the timing and how we amplify it.

What's behind the doors
01Own a MomentLocked
02The Countdown CalendarLocked
03Unlock a Piece of HollywoodLocked
04Flagship Retail, Landmark & Owned-Channel TakeoverLocked
05Live Events & ActivationsLocked
06Destination, Hospitality & Cultural Institution ProgrammingLocked
07On-Screen PresenceLocked
08Vertical Micro-SeriesLocked
09Artist & Music IntegrationLocked
10Press & Media StorytellingLocked
11Celebrity & Studio IP Product CollaborationLocked
12The Creator BoxLocked
13Mystery BoxOpen all 12 first
Inside every box
  • The full scope of work, so you can see exactly what gets built
  • Timing: which plays can still go live for Holiday 2026 and which to build now for 2027
  • How we amplify it once the content exists
  • The verticals each play draws from
Playbook → Radar (Awareness) → Unlock Access → Produce → Amplify → Grow
Proof Your Brand Is The Best
See a brand's multi-year holiday plan in action →