A Holiday Program Case Study
See a Brand's Multi-Year Holiday Plan in Action
Late night TV, a holiday film partnership and an original Christmas music video, built as one program that comes back every December.
One piece of the program: OneRepublic, "Dear Santa"
What's inside the full story
- How the brand turned one holiday season into a program it runs year after year
- The late night comedy segment built around the product
- The holiday film partnership that connected the screen to the retail shelf
- The original Christmas music video integration with a Grammy-nominated band
- What it delivered, and how the same plan maps to Holiday 2026 or 2027