How brands get into the movies and shows people already chose to watch, what it really costs, who says yes on set, and how to turn one scene into a campaign. With the footage, so you can see how it's done.
What's inside
01What product placement is (and isn't)
02Six levels of placement
03Why brands do it
04Who says yes on set
05Deal types + what it costs
06Timelines
07The 10-step playbook
08Placements that paid off
0929 placement videos to watch
10Myths, mistakes + your checklist
11How to measure it
12How Hollywood Branded runs it
$35M
Expensify's one-day market cap increase on F1: The Movie trailer day
92
countries where SimpliSafe's Netflix film hit #1 on the Global Top 10
710+
productions in FLIR's 8-year always-on placement program
As seen inBloomberg · Forbes · The Wall Street Journal · Reuters · Entrepreneur · The Business of Fashion