Fact: As title sponsor of Brad Pitt's F1 racing car, EXPENSIFY appeared live on track during F1 races in 2023 and 2024, with filming occurring for the F1 film releasing in Summer 2025. Featured in photos and interviews with Brad Pitt, with logos on the car, helmet, and uniform, EXPENSIFY gained $278+ million in PR value and over 21 billion impressions from 2,000+ media outlets... see media report

Fact: The 30-second commercial spot for Pilot Pen supporting the Mean Girls' campaign generated a click-through rate outperforming benchmarks by 96%, and the Mean Girls-inspired G2 pen pack on Amazon saw a 46% lift in traffic, ranking #1 in Amazon’s New Releases for Gel Ink Pens and becoming a top 50 best seller...  read case study

Fact: Our season-long campaign for Canadian Club in Mad Men resulted in their first sales spike in 27 years with 4.3% annual sales growth and drove massive awareness for the brand... watch case study

Fact: The official trailer for "Your Place or Mine," featuring SimpliSafe, was viewed by over 30 million people, and the film ranked in Netflix's Global Top 10 for four weeks with 134,830,000 viewing hours (89.2 million views), providing SimpliSafe with integrated brand placement valued at $1,092,000.The film earned over 25,000 mentions and 91.9 billion impressions in the first week, equating to $1.2 billion in PR value... watch case study.

Fact: We secured 115% more fan Tweets about Bumble on Riverdale during two storyline integration airings that resulted in over 117 million views and a CPM of under $3.00... case study

Fact: We launched Oxygen,  a fintech banking app and credit card targeting Gen Z and Millennials through the power of Hollywood.  Within the first quarter launch we showcased App and credit card usage in two films, two music videos, magazine takeovers with Rolling Stone and Billboard and Reese Witherspoon's Hello Sunshine pop up shop...  case study

REALITY SERIES CAMPAIGNS

Fact: James Allen ran back-to-back season sponsorships with Married At First Sight with A&E and the filmmakers creating customized branded content to run as bumpers for digital advertising with CTAs...  watch case study

Fact: Duck Dynasty's brand integration provided the perfect opportunity for GAF to launch their first national ad campaign targeting B2B contractors, incorporating a sweepstakes overlay that performed 1,317% higher than expectations... see case study... watch case study

TALK SHOW + NEWS CAMPAIGNS

Fact: Pilot Pen has partnered with The Kelly Clarkson Show for three seasons, receiving over 500 episodes of on-air integration, reaching an audience of over 1.6 billion viewers. This partnership has led to increased sales at retailers, attributed to the integration and additional media timed with major marketing moments such as holiday, back to school, and the G2 Overachiever's Award announced and awarded on the show in separate episodes... watch case study season 3 recap video. 

Fact: White Cloud faced last-minute notice of Walmart launching its own private label, allowing White Cloud to be sold at other retailers. We crafted a three-month awareness campaign featuring on-air sweepstakes, FSI, and retail on-pack with the show logo. The campaign's success led to a two-month Oscars-themed campaign on a talk show, earning White Cloud a spot in Ad Age as "the brand that refused to die"... watch case study.

MUSIC ARTIST CAMPAIGNS

Fact: Harman Kardon's New York Fashion Week debut drove a 970% increase in Twitter activity, provided 19 million social media impressions, and generated over 370 million media impressions...  watch case study

LICENSING ACTIVATION FEATURED CAMPAIGN

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