YOUR BRAND ADVERTISED . SAMPLED . SOLD IN MOBILE POP-UP STORES
BEHIND THE SCENES ON MOVIE + MUSIC VIDEO SETS, FASHION RUNWAYS & BEYOND
AI VENDING MACHINES + MOBILE POP UPS BUILD CLOUT.DRIVE SALES
This exclusive program is designed to introduce, and increase awareness (and sales) for brands on the sets of Hollywood productions, the fashion world, pop culture-driven events and at LA Fitness's high-traffic locations in the U.S. and Canada.
GREEN ROOMS + WRITERS ROOMS + PRODUCTION OFFICES + CRAFT SERVICES
From behind-the-scenes of LA's Hollywood's movies, series and music videos to New York's fashion runways and beyond, Hollywood Branded provides your brand the opportunity to be sold, sampled and advertised to the most talked about trendsetters and those who do amazing work.
Hollywood Branded has excellent relationships with Craft Service and other production decision makers who influence purchase decision-making. Our Craft Service program works to not only educate and sample directly to Hollywood trendsetters on set, but to create potential sales on sets.
ON SET AND THE RUNWAY
Lights. Camera. Action. Food! Every single production set, whether it be a Feature Film, Television (Talk Shows, Scripted & Reality) or Commercial shoot offers Craft Services to the production cast and crew – providing snacks and even entire meals throughout the day and night.
The Craft Services area is one of the most anticipated destinations on any set, often making or breaking the atmosphere of a set as hungry grips, actors and writers storm the tables.
- Minimum 5 new productions monthly guaranteed.
- 100 to 300 person sampling per set.
- Social Media content for social sharing.
- Revenue generation potential through ongoing sales for productions who loved product.
Brand partners have included: Beanitos, Canned Water 4Kids, Coffee Beanery, Body Armor, FIJI Water, Kellogg’s, Mezzetta, popchips, Vita Coco and dozens of other beverage and packaged foods brands.
As one of the largest gym chains in the world, the brand is supported by gym members who show up daily to socialize, be educated or educate, train, and compete. AI Vending Machines on-site provide both sales and sampling opportunities, along with mobile in-app ad delivery with every purchase.
LA FITNESS GYMS
Via the Automated Retail Platform, individuals have the opportunity to retrieve sample products or branded bottled beverages or make purchases from automated retail systems installed at over 1,200 LA Fitness centers. This includes Self-Checkout Micro-markets, Smart Vending Machines, Coolers (with weight-sensing shelves), and Smart Lockers!
Product distribution is fully managed at each location with e-commerce-like benefits and accuracy!
Digital Screens throughout LA FItness are available to run 15-30 second commercials of your brand. These commercials run continuously throughout the day on dedicated screens - at no additional cost.
Access essential campaign information including:
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Number of products you've distributed and remaining in inventory
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Sampler or product purchaser demographics
THE PROGRAM
- Sampling package provided as an introduction to the set – including Craft Services Crew Table, Writer’s Rooms and Green Rooms.
- Potential opportunities for product placement for productions willing to showcase the brand on air in exchange for additional gratis or discounted product.
- Customized Craft Service’ program product pricing and discount levels to be provided by Brand Partner.
"How do you begin to thank an organization that is as passionate as you are about your work and purpose? Not only does Hollywood Branded know what they are doing, they are smart marketers, kind and a joy to work with.
If you have a brand that needs to be seen by the people who matter, call Hollywood Branded today. You'll be glad you did."
HOW IT WORKS
- In order to retrieve free products individuals are encouraged to sign up digitally on the marketplace app.
- Once signed up, credits will be sent for retrieving complimentary product located inside the automated retail systems.
- The individual will scan the automated retail system where each Brand Partner's products are located. They will be brought to that retail system's page to check-out with that free product.
- After check-out information about the Brand Partner's product, and brand campaign information will be sent.
- If the individual is interested in signing up for what the Brand Partner is offering, or for more information, then they will be brought to the brand's landing page, where they will be able to sign up for additional information.
- Once the individual signs up for additional information from the advertiser, they will receive Bonus Points, which can be redeemed for product. Individuals will not be able to earn Bonus Points multiple times by signing up for additional information more than 1 (one) time during an Brand Partner's campaign.
AMP IT UP
- It is recommended that the brand give each member a minimum of 300,000 Bonus Points when they successfully sign up for additional information.
- The cost for the distribution of these bonus points will be included on the following month's invoice.
- 100,000 Bonus Points is equal to $1.
The distribution of products will be managed at each location with e-commerce-like benefits and accuracy!
In addition, Digital Screens throughout LA FItness are available to run 15-30 second commercials. These commercials run continuously throughout the day on dedicated screens for the Brand Distribution advertising campaigns. There is no additional cost for these commercials to run on these screens!
Have a Question?
Just shoot us a note or send us an email. We're always happy to jump on a call to chat.
