What You Will Learn:

• How product placement and brand integration works
• Why productions want to work with brands
• The best – and most affordable ways – to create branded content marketing strategies
• How to avoid marketing mistakes and know where the pitfalls may be
• Identify new marketing channels for your brand (or production!), and what success should look like
• Identify the components of a well-defined product placement marketing strategy and how it can be turned into a 360 degree marketing campaign benefiting both the brand and production partner.
• What budgets are needed to create an effective campaign
• And oh so much more!