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Journal of Brand Strategy 2015 Paper

Standing out in a saturated market: Engaging consumers through product placement

This paper examines the efficacy of product placements with analysis of:

  • Relative cost
  • Brand recall
  • Purchasing influence
  • Return on investment
  • Product placements in TV, Film and music videos
  • New platforms for product placement
  • The nature of the content partnership relationship.
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product placement journal
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