When brands throw parties, trade show events or launch events, celebrity attendance is one of the best ways to grab media attention. Getting it right takes a plan.
Inside the e-book
The 8 steps to inviting a celebrity to your brand event
Why most high caliber celebrities don't attend for free, no matter how great the brand is
Why every single thing needs to be negotiated up front
How small misses, like forgetting to ask for a social post, cost you more in the long run
How to get everything your brand needs from the celebrity endorser experience
Why it matters
Celebrity attendance is costly, and a partnership can be sabotaged before it starts. This guide covers what a brand manager needs to do to protect it.
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