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When brands throw parties, trade show or brand launch events, one of the best ways to grab media attention is to have celebrities attend. But a plan is needed.
The fact is, most high caliber celebrities don't attend for free, no matter how awesome the brand is, which is extremely costly to the company. Not only do these celebrities not attend for free - you need to negotiate every single thing up front.
Spend more in the long run. In this e-book, Hollywood Branded provides insight into what steps a brand maanger needs to take to not sabotage the partnership, adn to ensure that the brand gets everything they need from the celebrity endorser experience