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Free Tool · Influencer Budgets

What Should Your Influencer Budget Be?

Our free calculator estimates the general cost of working with social influencers. Answer a few questions and it does the math for you.

What you'll enter
  • How many influencers you want to work with
  • How much content you want them to create
  • Photos, videos or both
  • How many people you want to reach
  • Which platforms they'll post on
  • The type of influencer you want
How influencer pricing works

Budgets are based on reach, engagement and what the influencer creates for you. A photo costs less than a video, and multiple posts cost more than one. Most pricing runs on a cost per thousand (CPM) model. As Stacy puts it: "If you are 100% set on one influencer, and not open to anyone else, you no longer are in control of the conversation."

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