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Grabbing audience attention can be hard to achieve without a well planned strategy. Today, in our overly cluttered marketing landscape, traditional marketing just doesn't have the same impact as it used to. Influencer marketing is an alternative option for brands targeting either brands or other businesses, that can enhance any marketing campaigns you implement, as well as help you better engage your targeted core consumer.
Social Influencer Marketing is a form of marketing in which the focus is placed on key individuals rather than the target market as a whole. It is built around a single person who has a significant following online and who (supposedly) directly influences those followers. An influencer could have a couple of thousand of followers,
Millennials are a generation that want the next cool and up and coming thing and they like the instant satisfaction of posting online. Social media IS their world, and they are constantly on their phones connected to that world. And as a brand, you want to be in that world too.
Influencer marketing is not an overnight sales driver. Instead, influencer marketing helps build your brand's awareness through becoming part of the conversations that your targeted consumer is participating in - and viewing. A successful influencer program utilizes multiple influencers versus one, building upon and creating numerous conversations that strengthen familiarity and awareness of your brand.
The answer is yes! Failing to know realistic budgets will not allow you to choose the right type of influencers, nor allow you the ability to build the program out to its' full potential. Influencers are getting more and more business savvy and are less likely to do brand partnerships for trade, or even for revenue generated from their posts. Having a budget range will also allow you to know the size of the fan base you can go after, as well as help you determine how many influencers your budget will allow you to work with.
Remember this tweetable:
Budgets for influencers are based upon the overall fan reach, the engagement and actually what the influencer creates for your brand. A photo will cost less than a video, and multiple posts will cost more than a single post. Pricing is typically based around a cost per thousand model (CPM) that takes in all of these factors. Brands need to understand that the more you invest in influencer marketing, the higher the return. Studies have shown that brands receive an average of $6.50 in revenue for every $1.00 spent.
To help you create your successful influencer marketing strategy, we are gifting you a complimentary video class. Led by Stacy Jones, the CEO of Hollywood Branded, a branded content expert who leads our influencer marketing agency with her 20+ years of experience. Stacy’s"How To" instructions will help make sure you spend both our time and your marketing dollars wisely.
You will learn:
This video is part of our Influencer Marketing School, which is for brand owners, marketers and their agencies, and students on the pathway to become marketers. The classes teach Hollywood Branded's insider tricks and tips to making influencers and celebrity marketing work for their own brands.
Our Influencer Marketing School provides:
Be sure to check out or blog and podcast, Marketing Mistakes (And How To Avoid Them), influencer marketing report and influencer marketing school - all of which were developed to help you take your influencer marketing partnerships to the next level. Our goal as one of the top influencer marketing companies is to ensure you have the education to make the right decisions for your brand.
Be sure to check out these other references to take your influencer marketing strategy to the next level!
