When brands throw parties, trade show or brand launch events, one of the best ways to grab media attention is to have celebrities attend, but safeguards are needed. Things go awry and the fact is most high caliber celebrities don’t attend for free, no matter how awesome the brand is, which is extremely costly to the company.
Not only do these celebrities not attend for free - you need to negotiate every single thing up front.
Forget to ask for a social post? Need a CEO meet and greet? Spend more in the long run.
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