The one question our agency can count on to hear at least once a day from a brand inquiry is... so how much does it cost. And quite frankly, that's a hard question to give an instant answer to. It's not like there is a schedule out there even similar to a network's media rate card that defines cost A, B or C. And there are so many variables that have to be considered that it makes each brand's inquiry completely unique.
And there is no way to compare apples to oranges as far as content partnerships go - because each is unique in its content creator team, distributor limitations, cast allowances and of course, storyline. But we are willing to give it a shot!
In this e-book, Hollywood Branded shares some generalizations on product placement costs - from single one offs to comprehensive agency retainer programs.