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how brands in china made global social media history

Learn What Brands Did To Capitalize On This Opportunity

  • L'Oreal, a cosmetics company
  • Lenovo, laptops and mobile phones (Motorola!)
  • Rebecca, a wig company
  • Mi, a a Chinese cell phone company
  • Durex, yes - condoms too
  • Kuaidi, a taxi app
  • And More!

What It's All About

Three official celebrity endorsement brands, as well as more than a dozen other brands, took advantage of Chinese mega-star Bingbing Fan and her repost of of a picture with the simple statement “us”, turning it into the largest celebrity endorsed social media advertising campaign in history!

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We help bring the power of pop culture to brands, and believe that bringing brands, content, celebrities and influencers together makes storytelling more meaningful and impactful. Our original podcast series focused on influencer and content marketing strategies, and we also interview other top experts to share their insights and knowledge on topics which make a direct impact on your business today.