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chinese celebrity marketing infographic-1

Learn What Brands Did To Capitalize On This Opportunity

  • L'Oreal, a cosmetics company
  • Lenovo, laptops and mobile phones (Motorola!)
  • Rebecca, a wig company
  • Mi, a a Chinese cell phone company
  • Durex, yes - condoms too
  • Kuaidi, a taxi app
  • And More!

What It's All About

Three official celebrity endorsement brands, as well as more than a dozen other brands, took advantage of Chinese mega-star Bingbing Fan and her repost of of a picture with the simple statement “us”, turning it into the largest celebrity endorsed social media advertising campaign in history!

Download The Infographic Now!