You've Seen Our Work... Everywhere.
Hi! You might not know it yet, but you've definitely seen our work on screen, where our brand partners show up every day - all around the world.
At Hollywood Branded, we don’t just throw brands into the spotlight - we carefully weave them into the most memorable moments in pop culture. From your favorite blockbuster films and binge-worthy TV shows to those dazzling red carpet events, our brand integrations leave an impact people talk about (and remember!)
Want proof? Here's something we are in the midst of activating that might ring a bell...
Featured Partnership: Expensify x Formula 1 Movie
hollywood’s Fast Track To Brand Stardom
For Expensify, we secured the most groundbreaking product placement in history, in the highly-anticipated Summer 2025 F1 Movie, creating unforgettable brand moments on screen and off.
Our strategic integration not only positioned Expensify in a major Hollywood production - it also sparked global conversations, generated massive media buzz, and significantly elevated brand visibility.
From CNBC’s Jim Cramer's "Mad Dash" coverage to high-profile Met Gala activations and exclusive behind-the-scenes content, a spectacular music video, F1: The Movie game creation, and even a McDonald's car prize, our approach is delivering measurable results and undeniable cultural impact.
We bring ideas that scale into global campaigns.
Our team's strategic partnerships and content placements create unprecedented audience engagement worldwide.
We've more than doubled Expensify's stock with this campaign.
Let's take a quick look...
Expensify x F1 Movie: Partnership Highlights
PRODUCT PLACEMENT THROUGHOUT MOVIE
Expensify x F1: THE MOVIE
As Title sponsor of APEX, the official racing team of the movie, Expensify has multiple verbal mentions and is featured prominently across cars, uniforms, trackside signage, and is worn by Brad Pitt, Lewis Hamilton, Damson Idris, and the entire pit crew.
Trailers and Exclusive Behind-the-Scenes Content: Premium storytelling delivering long-term cultural resonance and brand visibility.
Mad Dash Spotlight (CNBC)
Expensify x F1: THE MOVIE
After the F1 movie trailer dropped, EXPENSIFY’s trading volume exploded - jumping from an average of 540,000 shares to over 17.7 million in just one day. That’s a spike of more than 3,100% - and since then, more than doubling market capitalization to date.
MET GALA DAMSON IDRIS JUMPSUIT REVEAL
Expensify x F1: THE MOVIE
Actor Damson Idris arrived at the prestigious Met Gala driving the Expensify branded F1 car, in an Expensify-branded jumpsuit, strategically revealing his Tommy Hilfiger look and driving significant cultural buzz.
DON TOLIVER + DOJA CAT TITLE SOUNDTRACK MUSIC VIDEO
Expensify x F1: THE MOVIE
Official Soundtrack Feature: High-profile music video featuring Don Toliver and Doja Cat showcasing the Expensify-branded uniform and car, further amplifying brand integration.
TATE McRAE MUSIC VIDEO
Expensify x F1: THE MOVIE
Tate McRae’s “Just keep watching” music video from the F1 movie soundtrack features cameos by Expensify with film footage throughout. The integration is sleek, on-brand, and smartly placed to enhance the visual story.
ED SHEERAN MUSIC VIDEO
Expensify x F1: THE MOVIE
Ed Sheeran’s music video for “Drive,” part of the F1: The Movie soundtrack, includes seamless appearances by Expensify woven directly into scenes from the film.
BURNA BOY MUSIC VIDEO
Expensify x F1: THE MOVIE
Burna Boy's“Don't Let Me Drown” as part of the F1: The Movie soundtrack shows Expensify on the track, uniforms and helmets throughout.
Official F1: The Movie
Video Game Integration
Expensify x F1: THE MOVIE
Featured in the official F1 video game with Expensify-branded vehicles and team assets, creating immersive engagement and extending audience reach globally.
ALL BEFORE F1: THE MOVIE WAS EVEN RELEASED...
F1: The Movie was summer’s biggest story, crossing $560M+ worldwide and becoming Brad Pitt’s biggest box office hit.
MORE THAN JUST ONE BLOCKBUSTER MOMENT...
While Expensify’s F1 takeover is front and center right now, it’s just one example of what we do best.
MAD MEN X CANADIAN CLUB
One of our earliest partnerships - and still one of the most talked about. We brought Canadian Club into Mad Men, seamlessly embedding the brand into the DNA of the show’s iconic aesthetic. The result? A lasting cultural association that continues to drive recognition, sales, and bar calls years later. Proof that the right placement can deliver dividends long past the credits roll.
MEAN GIRLS X PILOT PEN
This one went viral. Not only did we lock in a key placement for Pilot Pen in the Mean Girls reboot, but we also took it several steps further. We built out a co-branded pink pen product line, created commercial spots with film footage, and launched a full-blown influencer campaign that sold out on Amazon in a single day. It’s the kind of placement that fuels fandom, drives direct sales, and creates real cultural heat. Oh, and did we mention sales? The pen collab collection sold out on day one.
BACK TO SCHOOL X PILOT PEN
What started as a seasonal influencer play turned into a retail win. For Pilot Pen’s 2024 Back to School campaign, we activated 28 creators across Instagram and TikTok, driving 24 million impressions and over $1.2 million in media value. From Target to Walmart, custom unboxings and in-store moments turned pens into must-haves. It wasn’t just back to school - it was back to sold out.
WHY HOLLYWOOD BRANDED?
Real Stories. Real Impact. Everywhere.
With 18 years of successfully embedding brands within pop culture, Hollywood Branded delivers memorable, measurable results. We don’t just integrate brands; we craft cultural conversations that resonate globally.
We don’t chase trends. We build the brand moments that become them.
With nearly two decades of experience and over 10,000 campaigns under our belt, we’ve helped launch, scale, and reposition brands through the power of pop culture. Our team doesn’t just find a place for your brand - we craft the story around it.
We’re the agency behind the Expensify F1: The Movie phenomenon.
The force behind Pilot Pen’s Mean Girls sell-out success.
And yes, even the ones who helped make Canadian Club cool again with Mad Men.
This isn’t luck. It’s strategy, experience, and relentless execution.
At Hollywood Branded, we:
- - Spot the right opportunities before they hit the mainstream
- - Build full campaigns around a single on-screen moment
- - Amplify every partnership with PR, influencer, content, and paid media
- - Deliver measurable ROI - not just vanity metrics
If you’re looking for a brand moment people remember...
You’re in the right place.
WE KNOW A THING OR TWO AFTER PRODUCING 10,000 PARTNERSHIPS.
At Hollywood Branded, we don't just place brands - we integrate them into the heart of entertainment, driving real conversations, measurable impact, and cultural resonance that lasts.
GIVE US A SHOUT - OR SET UP A CALL
GET READY TO BUILD YOUR BRAND STORY IN POP CULTURE!
HOLLYWOOD BRANDED BUZZ
POP CULTURE INSIGHTS
+ INDUSTRY NEWS
Keep your finger on the pulse of pop culture with Hollywood Branded. Our team delivers the latest trends and stories, providing you with the knowledge to capitalize on pop culture moments and enhance your brand, whether you’re a DIY marketer or working with expert guidance.
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