A Year-Round Partnership Case Study
See One Brand's Year-Round Pop Culture Playbook
Late night TV, a streaming series, film co-promotions, live events and creator content, all built by one team running one system.
One piece of the program: a late night comedy segment
What's inside the full story
- The late night TV comedy segment built around the product
- Product placement and a co-promotion with a streaming comedy series
- A holiday film partnership that connected the screen to the retail shelf
- A large-scale live event activation with celebrity attendance
- Creator content and product placement across film and TV
- What it delivered, and how the same system maps to your brand
Playbook → Radar (Awareness) → Unlock Access → Produce → Amplify → Grow
Proof Your Brand Is The Best
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