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Journal of Brand Strategy 2015 Paper

Standing out in a saturated market: Engaging consumers through product placement

This paper examines the efficacy of product placements with analysis of:

  1. Relative cost
  2. Brand recall
  3. Purchasing influence
  4. Return on investment
  5. Product placements in TV, Film and music videos
  6. New platforms for product placement
  7. The nature of the content partnership relationship.